YANA SOSNOVSKAYA YANA SOSNOVSKAYA YANA SOSNOVSKAYA YANA SOSNOVSKAYA YANA SOSNOVSKAYA

YANA SOSNOVSKAYA YANA SOSNOVSKAYA YANA SOSNOVSKAYA YANA SOSNOVSKAYA YANA SOSNOVSKAYA

YANA SOSNOVSKAYA YANA SOSNOVSKAYA YANA SOSNOVSKAYA YANA SOSNOVSKAYA YANA SOSNOVSKAYA

YANA SOSNOVSKAYA YANA SOSNOVSKAYA YANA SOSNOVSKAYA YANA SOSNOVSKAYA YANA SOSNOVSKAYA

LOS ANGELES 2021 LOS ANGELES 2021 LOS ANGELES 2021 LOS ANGELES 2021 LOS ANGELES 2021 LOS ANGELES 2021 LOS ANGELES 2021 LOS ANGELES 2021

LOS ANGELES 2020 LOS ANGELES 2020 LOS ANGELES 2020 LOS ANGELES 2020 LOS ANGELES 2020 LOS ANGELES 2020 LOS ANGELES 2020 LOS ANGELES 2020

What I do:

Creative direction
Brand strategy
Visual content production
Marketing 360
Trend forecasting
E-comm strategy
Media strategy

I am a Los Angeles-based cultural entrepreneur, brand strategist and visual storyteller providing consultancy across all platforms for fashion and lifestyle brands.

Currently leading brand and marketing at ZORA. Previously, I co-founded and served as CEO and Creative Director of PERFECT NUMBER (2017-2019), a cultural platform for women at the forefront of contemporary society and culture with two components: a digital magazine and a clothing line. PERFECT NUMBER aims to provide a space to discuss gender, politics, the shifting nature of femininity, contemporary lifestyles, and technology.

For the brand, I created and launched two visual campaigns: "Woman on Pedestal" featuring Adesuwa Aighewi, and "Unformat Femininity" featuring Casil McArthur, Annahstasia, and Mela Murder. I also created and executed an original installation concept, "Is She a Cyborg or a Goddess?," presented at Reference Festival Berlin, and oversaw pop-up events at Complexcon and Yola Dia festival.

During my tenure, PERFECT NUMBER was featured in publications like 032c, Vogue, Interview Magazine, Garage Magazine, The Economist, Metal Magazine, The Cut, Crack Magazine, Dansk Magazine, Schön Magazine, Glamour, Cosmopolitan, Tush Magazine, and more. Fans of PERFECT NUMBER include Alicia Keys, Kelsey Lu, Grimes, Irina Shayk, Charli XCX, Halsey, Khloe Kardashian, Melina Matsoukas, Snoh Aalegra, Yuna, Jamila Woods, Jazzelle Zanaughtti (AKA @uglyworldwide), HANA, and many others.

My expertise in visual storytelling and cultural trends analysis brings a unique narrative approach to branding, marketing, digital media, and events. My previous clients include brands and platforms like the Sochi Olympics, Garage Museum of Contemporary Art, Ogilvy, BBDO, Naked Hearts Foundation, Vogue, Glamour, Esquire, and others.

Selected Projects: